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©
Copyright P. Jason King Associates, Inc. 07/03
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few Completed Consulting Projects…
• Took a national trade show company from $600,000 in the red
to $1,000,000 in the black in one year.
• Brokered a large east coast travel chain to a billion dollar
mega travel Management Company that needed exposure on the east coast.
• Single handedly crushed attempts of a large travel industry
staff to walk out and form a union, in only 4 hours of one day.
• Created and implemented marketing, advertising, and promotion
plans, where none previously existed, garnishing tremendous media exposure,
new and improved business, new niche markets, and tremendous savings
in advertising costs by re-negotiating all contracts.
• Evaluated and reorganized many major travel companies within
time periods as short as 2 weeks.
• Created a program for minority college level students to teach
them different aspects of the travel industry. Negotiated and received
federal funding (CETA) for the program. Placed 100% of all participants
within the travel industry, many of whom are still with same employer,
now over 20 years later. Wrote course material, directed Trainer and
Coordinator.
• Developed and implemented an entire new Tour Product for an
overseas conglomerate, to include: all marketing, advertising, promotions,
public relations, and sweepstakes. Although contracted to accomplish
project in 90 days, completed assignment in full in 46 days.
• Created and marketed a new concept in Travel Industry Shows,
a Consumer & Travel Trade Show. Responsible for Budgets and all
Negotiations with all vendors/suppliers, to include: entertainment,
carpeting, parking facilities, decorations, animal handlers, accommodations,
air transportation, catering, phone company for major automation installations,
car rentals, insurance providers, security, etc. Developed advertising
campaigns which were launched in TV Guide Super Bowl Issue, cable TV,
WCBS Radio, portable Billboard Advertising, and Sky Writing. Negotiated
over $1 Million in Travel Give-A-Ways per day (2 day show). Arranged
for the Director of Tourism NJ, The Mayor of Secaucus, Ms. New Jersey,
members of the clergy, over 100 reporters and members of the press.
Had 50,000 people pre-registered. Negotiated and contracted with over
70 Hotels. Had over 360 Exhibitors set-up including full motorcoach,
recreational vehicles, hospitality suites, and much more on the floor.
Created 70 Seminars and invited all Guest Speakers. (Much more information
of request)
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Researched and created an entire Hotel Operations Manual for an International
Hotel Chain.
• Developed a niche Adventure Tour Company’s web site; which,
within its first 3 months, won several awards for its content, graphics,
photographs, and ease of operation.
• For a 2 year old Tour Company which had a great concept, but
whose principals knew nothing about the travel industry, we re-created
and enhanced all their itineraries; created some print materials for
public relations; directed their web designer to eliminate, change,
and/or add certain aspects on the web; developed a new commission plan
for small and large groups; created an Incentive program; provided new
uniform sources; and negotiated with a major consortia for an exclusive
contract.
• Developed, from scratch, a Nationwide Seminars Group to be utilized
at major trade shows and events. This included well known Travel Industry
personalities and icons within the Tour, Cruise, Hotel, Car Rental,
and Airline Industries.
• Researched, wrote, and published Employee Handbooks and Policy
& Procedure Manuals for Travel Companies and related firms.
• Developed Recruitment Workshops for Owners/Managers and Candidates.
Presented these formats throughout the USA to Travel Organizations/Associations,
Universities/Colleges, and privately held conferences and conventions.
(See Testimonials)
• Created a new and exciting three tier Incentive Program for
a major Transportation Company, for all sales executives within North
America.
• Reorganized a major Pacific Coast International Tour Company
in 2 days. This included interviewing and rating all staff members,
creating a new organizational chart, developing a benefit program for
the President, and making recommendations, in writing, for future trends.
• Developed a new regional, then national, Sales Force on straight
commissions for blitz selling. Taught other companies our technique
to handle the same program on their own.
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